McKinsey Global Design Leader Summit

A visual identity for a gathering in Stockholm of 100 global design leaders that asked the question “how can we improve the future through design?”

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The Challenge

  • Building upon Wolff Olin’s recent re-brand of McKinsey, we were asked to create a visual identity, and produce all assets, for a convening of design leaders from across the globe.
  • Our work needed to bring to life an event celebrating the future of design leadership.

The Solution

  • The chosen creative route looked at ‘bringing people into focus’, nodding to the design process itself - a journey through which we evolve ideas from abstraction through to clarity.
  • We handled production, print and delivery of all event assets on a tight two-week timeline, working with specialist paper stocks to create tactile materials for our discerning attendees.

The Results

  • The event, staged at Stockholm City Hall, home of the Nobel prize, took place in October.
  • 90% of attendees rated the summit as valuable or extremely valuable.
McKinsey Global Design Leader Summit branding by Human After All design agency

McKinsey Global Design Leader Summit visual identity photography by Human After All

McKinsey Global Design Leader Summit quote by Human After All design agency

McKinsey Global Design Leader Summit event collateral by Human After All design agency

McKinsey Global Design Leader Summit event signage by Human After All design agency

McKinsey Global Design Leader Summit social assets by Human After All design agency

McKinsey Global Design Leader Summit visual identity by Human After All design agency

McKinsey Global Design Leader Summit event collateral flat lay by Human After All design agency

McKinsey Global Design Leader Summit postcard by Human After All design agency

McKinsey Global Design Leader Summit menu by Human After All design agency

McKinsey Global Design Leader Summit agenda by Human After All design agency

McKinsey Global Design Leader Summit table number by Human After All design agency

McKinsey Global Design Leader Summit table number detail by Human After All design agency

McKinsey Global Design Leader Summit attendee lanyards by Human After All design agency

McKinsey Global Design Leader Summit menu card by Human After All design agency

McKinsey Global Design Leader Summit laptop sticker by Human After All design agency

McKinsey Global Design Leader Summit event signage by Human After All design agency

McKinsey Global Design Leader Summit event photography by Human After All

McKinsey Global Design Leader Summit quote Margaret Mead by Human After All design agency

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Contact danny@humanafterall.co.uk or call +44 (0) 207 923 8777